The legacy crowdfunding model is broken. According to data presented at Solana Breakpoint, 90% of Kickstarter users churn after backing just two projects. The friction is obvious: backers assume 100% of the execution risk—often facing delays or 'rugs'—while their upside is capped at receiving the product itself. Fundl, a new platform launched by developer Josip Volarević, aims to invert this dynamic by introducing financial upside to the earliest stage of capital formation.

Fundl operates on a two-stage financing mechanism designed to align incentives between creators and backers. In the initial phase, creators raise a small tranche of capital (e.g., $50,000) on Fundl to fund immediate R&D, such as a game prototype or physical mold. If the project proceeds to a successful larger presale on Web2 platforms like Steam or Kickstarter, the early Fundl backers receive a share of the profits. Volarević describes this as "matching the downsides of backing projects early with tangible upside," effectively tokenizing the 'believer' capital that currently acts as a donation in Web2.

For institutional investors, the 'Alpha' here is the application of crypto-economic incentives ('Ponzinomics,' as Volarević tongue-in-cheekily notes) to real-world commerce. The platform utilizes Solana’s high-throughput rails to automate the distribution of yields to micro-investors—a process that would be operationally prohibitive in traditional finance. The model has already demonstrated traction: the platform's first pilot, an animated comic by an Emmy-winning creator, raised $8,000 in under 60 minutes. The current live demonstration, a crypto-themed poker set, serves as a proof-of-concept for how physical goods can be bootstrapped on-chain before hitting mass-market distribution channels.